The sweetest Mass Effect 3 ending protest you’ll ever see [UPDATED]
UPDATE 3/30/12: So BioWare received the cupcakes yesterday. In a move similar to the Penny Arcade guys dealing with 1200 donuts sent by SOE, BioWare has donated the cupcakes to a “local Edmonton youth shelter”. Whether the Mass Effect team even saw the cupcakes, though is another matter. In an official statement to the community, BioWare said: “The gesture certainly gained our attention both with its creativity and deliciousness. However, while we do appreciate that fans were creative in how they expressed their views, after a lot of discussion, we decided ultimately the reason that they were sent was not done in the context of celebrating the work or accomplishment of the Mass Effect 3 team. This is a subtle, but important aspect in determining how to pass the feedback to the team.“
The wording in that response worries me. Not because BioWare donated the cupcakes (because really, what did you think they would do with them) but because now I wonder just how much fan feedback the Mass Effect team is actually receiving. We’ll see how much BioWare is cushioning the Mass Effect team when the inevitable DLC comes out.
PREVIOUS 3/27/12: I know I promised to add all future Mass Effect 3 ending updates to this post here, but this is an exception. This isn’t news on DLC or more official responses from BioWare; this is perhaps the sweetest protest of all time, delicious pun intended. Beretzik over on holdtheline.co (an entire site dedicated to complaining about the Mass Effect 3 ending) has decided to spend about $1005 to send 402 cupcakes to the soon to be cupcake-filled belly of the beast in Edmonton. This is all in the hopes of getting BioWare to listen to the complaints a little more thoroughly by using some sugary bribery. Today, Fuss Cupcakes (the bakery hired for this endeavor) let Beretzik know that Forbes had called them, suggesting that The Great Cupcake Protest of 2012 (my own little working title) has garnered some actual attention.
WARNING: MINOR MASS EFFECT 3 ENDING SPOILERS BEYOND THIS POINT
Each cupcake will be colored either red, blue, or green, as a metaphor for the fact that the 3 ending cutscenes were almost exactly the same minus some slight color variations. Notes such as: “No matter what color you choose, they all taste the same”, “We rage because we love”, and “No matter what color you choose, it’s all vanilla ;-D” all might show up in the final product. We’ll see what the results are once the Cakes of Dissent (another working title) are completed.